Articles
Agentic web positioning
GEO, MCP, and how generative engines and LLMs discover and cite content.
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Agentic web positioning · August 17, 2026
SEO vs GEO — the Battle That Isn't
SEO and GEO look like two disciplines at war: one optimises for search engines, the other for generative systems. This article explains the real tension between them, compares their metrics and audiences, and shows why the answer isn't picking a side, but working both at once.
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Agentic web positioning · July 19, 2026
What Is MCP
The Model Context Protocol (MCP) is the open protocol that standardises how AI agents connect to external tools and data sources. This article explains what it is, how it works, and its relationship with GEO.
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Agentic web positioning · June 20, 2026
What Is GEO
GEO is the discipline that optimises web content so language models can discover, cite and recommend it. This article explains what it is, how it works, and why it complements — not replaces — traditional SEO.
